My work

Browse a sample of my English-language editorial work, ranging from journalism to copywriting for B2C clients in the US and the Netherlands.

Client: Philips Hue

Type: Webpage

Project: New to smart lighting
The first page in a newly identified consumer journey, this page targeted new consumers and high-value SEO keywords.

Client: Broadcasting & Cable

Type: Journalism, print and digital

Project: Fifth Estater
I interviewed C-suite level executives and celebrities for the Fifth Estater column. This edition profiled the former executive producer of The Walking Dead.

Client: Maastricht University

Type: Journalism, digital

Project: Alumni Corner for Talkin’ Business
For Maastricht University’s School of Business and Economics, I interviewed numerous alumni including Manuel Koser, Marlies Verhoeven, and Lucas de Wert.

Client: Philips Hue

Type: Webpage, blog post

Project: Energy-saving tips
Philips Hue conducted a study to determine which of its light scenes used the least amount of energy. I worked with Legal to craft claims we could use across digital touchpoints. I wrote an article and commissioned relevant charts and images, which were used on social media and other platforms.

Where I’ve worked

The Pear

Co-founder and content designer

Oct 2025 – present

Founded by Janna Lawson and myself, we’re an English-language content agency for brands large and small.

Signify

UX Content Designer

Sep 2018 – Apr 2025

As one of only two content designers in the entire Philips Hue business, I led the editorial direction and content creation of the brand’s key content.

ASML

Writer & Editor

Feb 2019 – Mar 2022

I supported ASML’s editorial team during their first massive website redesign.

Expatica

Editor-in-Chief

Nov 2016 – Aug 2019

I played a leading role in the redesign and launch of this online resource for expats.

Fruition

Content Manager

Dec 2013 – Dec 2018

As a long-term freelancer at this digital marketing agency, I led content development for B2C and B2B clients.

Broadcasting & Cable

Assistant Editor

Mar 2011 – Aug 2013

As a journalist, I covered U.S. television industry news for the weekly B2B trade magazine.

Freelance clients

EdenFrost, for Iamsterdam

Maastricht University

Luxembourg Microfinance and Development Fund

KPUNKT Technology Marketing