My work
Browse a sample of my English-language editorial work, ranging from journalism to copywriting for B2C clients in the US and the Netherlands.
Client: Philips Hue
Type: Webpage
Project: New to smart lighting
The first page in a newly identified consumer journey, this page targeted new consumers and high-value SEO keywords.
Client: Broadcasting & Cable
Type: Journalism, print and digital
Project: Fifth Estater
I interviewed C-suite level executives and celebrities for the Fifth Estater column. This edition profiled the former executive producer of The Walking Dead.
Client: Maastricht University
Type: Journalism, digital
Project: Alumni Corner for Talkin’ Business
For Maastricht University’s School of Business and Economics, I interviewed numerous alumni including Manuel Koser, Marlies Verhoeven, and Lucas de Wert.
Client: Philips Hue
Type: Webpage, blog post
Project: Energy-saving tips
Philips Hue conducted a study to determine which of its light scenes used the least amount of energy. I worked with Legal to craft claims we could use across digital touchpoints. I wrote an article and commissioned relevant charts and images, which were used on social media and other platforms.
Where I’ve worked
The Pear
Co-founder and content designer
Oct 2025 – present
Founded by Janna Lawson and myself, we’re an English-language content agency for brands large and small.
Signify
UX Content Designer
Sep 2018 – Apr 2025
As one of only two content designers in the entire Philips Hue business, I led the editorial direction and content creation of the brand’s key content.
ASML
Writer & Editor
Feb 2019 – Mar 2022
I supported ASML’s editorial team during their first massive website redesign.
Expatica
Editor-in-Chief
Nov 2016 – Aug 2019
I played a leading role in the redesign and launch of this online resource for expats.
Fruition
Content Manager
Dec 2013 – Dec 2018
As a long-term freelancer at this digital marketing agency, I led content development for B2C and B2B clients.
Broadcasting & Cable
Assistant Editor
Mar 2011 – Aug 2013
As a journalist, I covered U.S. television industry news for the weekly B2B trade magazine.
Freelance clients
EdenFrost, for Iamsterdam
Maastricht University
Luxembourg Microfinance and Development Fund
KPUNKT Technology Marketing